- Half of all phone connections in Canada are now wireless. [1]
- Canadian mobile subscriptions to climb 20% by 2014, resulting in a smartphone penetration of 50%. [2]
- The demand for smartphones is increasing exponentially as manufacturers and cell carriers reduce pricing on both devices and data-plans to get us consuming ever more mobile content. [3]
- 75% if all Canadian households now have a mobile phone. [4]
- A new study shows that mobile web browsing will rule by 2015. [5]
[2] Canadian Mobile Subscriptions to Climb 20% by 2014 http://www1.emarketer.com/Article.aspx?R=1007747
[3] Canadian Smartphone Growth and the Ever Hungry Consumer, http://www.cylinder8.com/canadian-smartphone-growth-and-the-ever-hungry-consumer/
[4] The Insider’s Guide To Mobile Web Marketing In Canada, http://mobithinking.com/guide-mobile-web-canada
[5] New Study Shows The Mobile Web Will Rule By 2015, http://mashable.com/2010/04/13/mobile-web-stats/
The use of text messaging advertising has helped companies increase the popularity and visibility of online business sites and products being sold in the market. This has been very effective and reliable in attracting consumers to buy a certain product.
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