Which industries/sectors have shown the most interest in mobile Web/marketing in Canada?

The pioneers were the mobile-content providers – i.e. those offering ringtones, games and other paid-for services.
Consumer-facing brands in financial services, travel, entertainment, automotive, retail and food and beverage have also been quick to see the potential of mobile marketing.
According to Amielle Lake, CEO of mobile marketing company Tagga Media, there has been a lot of success stories among food and beverage brands such as Coors Light, Global Restaurants and Old Dutch Foods.
At Sympatico.ca Mobile, which lays claim to the largest mobile advertising network, Brad Cressman, head of sales and marketing explains: "Sympatico focuses on brand advertisers, rather than content advertisers (ring tones, downloads etc…) and has found that success with mobile advertising follows a similar pattern to online with top-tier brands in the top-spending categories. The auto market has been very active, particularly Acura, Lexus and GM for example. One of the greatest benefits of mobile is the ability to combine brand advertising with customer engagement – brands like Starbucks, McDonald’s and Axe (Unilever) have followed this strategy.