TEXTit Communications Mobile Text Marketing for Canada

TEXTit Communications Mobile Text Marketing for Canada
Take Your Business Mobile

Friday, February 4, 2011

How big or advanced is mobile Web in Canada? What's the potential?

“Canada is a world leader in wireless telecommunications. Wireless keeps us better connected, increases business productivity, provides jobs and prosperity, and plays a valuable role in keeping our communities safe and secure,” says Bernard Lord, president and CEO, The Canadian Wireless Telecommunications Association (CWTA) .
Essential facts and stats about mobile from Lord/CWTA:
• Canada was one of the first countries to establish a nationwide 3G network. Currently, the 3G footprint covers more than 90 percent of the population. Continuing investment by carriers means Canada will also have a world-leading 3.5G network.
• 22 million cell-phone subscribers (over 66 percent of the Canadian population) at end of 2009, expected to reach 30 million within five years.
• 75 percent of all Canadian households have a mobile phone.
• 50 percent of phone connections in Canada are wireless.
• Canadians send 100 million text messages per day.
Essential facts and stats about mobile Web:
• 21 percent of mobile consumers (or 4 million Canadians) use their mobile phones to browse the Web (Nielsen Online, June 2009).
• 53 percent of mobile users have an Internet-ready device, (Sympatico.ca [Bell Canada] survey, September 2009).

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