QR Code Marketing

Mobile marketing is growing by leaps and bounds. Something that has been used in Europe for years is QR Code Marketing. Still in its infancy in USA and Canada now is the time to learn what QR Codes are and how to use them.

Many marketers are looking to this new mobile technology to keep in touch with consumers, but some fail to consider how it can be integrated with existing marketing systems both on- and offline. Anyone with a camera-enabled smartphone can scan a QR Code after a one-time download of a free decoding app. They are also known as 2D Barcodes and consist of a small square of black and white blocks that can be read by the app.

QR Codes can be coded to do a variety of things including open a web browser, create a coupon, give access to exclusive, free content or even tell a user where they are.

By placing QR Codes in offline locations such as packaging, billboards, in the press or on direct mail campaigns consumers with smartphones can quickly be connected to the digital world - a hard-copy link, if you like.

Used creatively and relevantly, QR codes can be a powerful marketing tool, and there are many potential uses and placements.

Try our QR code.